Ruth Duskin Feldman

Coauthored with Marcia B. Cherney and Susan A. Tynan

Have you ever:
•avoided asking someone a question because you knew the answer would get you nowhere?
•gone into a meeting with the perfect idea only to have it bomb?
•carefully followed someone's directions only to be told that what you produced is not what the other party had in mind?

If you answered yes to any of these questions, then you have experienced a communicoding clash — you have encountered someone with a thinking style opposite to your own.

This innovative book explains that there are two kinds of thinkers, vertical and horizontal. And when these divergent thinkers get together, it can be as if two different languages were being spoken. Communicoding (Donald I. Fine, 1989, Penguin, 1991) shows how to break down the communication wall and achieve positive goals. You'll discover which kind of thinker you are and how to deal effectively with opposite thinkers so that in any interaction you can get the results you want.



About the Authors
The late Marcia B. Cherney was the founder and president of the Marsten Institute, a Chicago-based management consulting firm specializing in the people side of business. The recipient of a National Institute of Mental Health Fellowship, Ms. Cherney held a master's degree from Ohio State University, where she served on the faculty. She was the coauthor of Crisis in the Family.

Susan A. Tynan, formerly a partner in the Marsten Institute, holds a master of science degree from Loyola University of Chicago, where she served on the faculty. Under her maiden name, Susan Annunzio, she is President and CEO of the Center for High Performance and adjunct professor of Management at the University of Chicago, Booth School of Business. She is the author of Contagious Success (Portfolio, 2004), which was voted Fast Company's Readers' Choice selection in January 2005, and of Evolutionary Leadership (Simon & Schuster, 2001; Fireside, 2002).

Ruth Duskin Feldman is the author or coauthor of four trade books, including Whatever Happened to the Quiz Kids? and coauthor of four college textbooks published by McGraw-Hill.